Blog

Feito à Mão, Feito Pra Durar: Por Que Cada Peça da The New Custom Conta uma História
Feito à Mão, Feito Pra Durar: Por Que Cada Peça da The New Custom Conta uma História
Conheça o processo por trás da The New Custom: serigrafia artesanal, colaborações com artistas e peças de streetwear feitas com intenção, em pequenos lotes e sob demanda. Read more...
Flyer do evento Condado Parrilla & Outlaws com a The New Custom como expositora confirmada
The New Custom no Condado Parrilla & Outlaws — Santos/SP
12 de setembro, 15h — A The New Custom estará no Condado Parrilla & Outlaws em Santos/SP. Música ao vivo, rango na parrilla, flash tattoo, garage market e entrada gratuita. Read more...
A The New Custom confirma presença na Tattoo Week São Paulo 2026!
The New Custom confirms attendance at Tattoo Week São Paulo 2026!
The New Custom is making its 4th appearance at Tattoo Week SP 2026, on November 20, 21, and 22 at Expo Center Norte. Note: Our online store will be offline... Read more...
Sin & Steel and No Mercy Ride Lookbook — photography by Bruno Bosi for The New Custom
Lookbook: Sin & Steel and No Mercy Ride
Lookbook for the Sin & Steel and No Mercy Ride drops, photographed by Bruno Bosi with model João Marcos. Exclusive artwork by Chuck Carvalho. Read more...
Presentes de Dia dos Namorados: Estilo que Fica
Valentine's Day Gifts: Style That Lasts
Valentine's Day gift guide for those who want to give something with identity — handmade silkscreen pieces and The New Custom gift card. Read more...
Guia de Tamanhos: Como Escolher o Fit Perfeito
Size Guide: How to Choose the Perfect Fit
Learn how to choose the perfect size for your clothes. Complete guide with measurements, fits, and tips so you don't make a mistake when buying. Read more...
Oficina Especializada Harley-Davidson
Specialized Harley-Davidson Workshop
Murilo Vianna, head of Nine One Motorcycles, kindly lent his space for a photoshoot of the collaborations with Phernando and Chuck. Read more...
🎨 The New Custom no Maior Festival de Tatuagem do Mundo - Tattoo Week 2025!
🎨 The New Custom at the World's Largest Tattoo Festival - Tattoo Week 2025!
The New Custom will be at Tattoo Week 2025 - the world's largest tattoo festival! From November 14th to 16th at Expo Center Norte, São Paulo. Exclusive collection, shows, workshops... Read more...
Colamos na 10ª Edição do Lucky Day em Sorocaba!
We're at the 10th edition of Lucky Day in Sorocaba!
The New Custom attended the 10th edition of Lucky Day in Sorocaba, a Lucky Friends Rodeo event, alongside @theblockstore, our partner reseller store. Read more...