On July 26, 2025, The New Custom was present at the 10th edition of Lucky Day in Sorocaba — and it was an incredible experience.
The event is organized by Lucky Friends Rodeo, a custom culture gathering that brings together the best of the scene.
What is Lucky Day?
Lucky Day is the meeting point for those who truly live and are enthusiasts of custom culture. Exhibited motorcycles, music playing, good food, and stands from independent brands that make it happen.
The New Custom and @theblockstore
We teamed up with @theblockstore, our partner store and official reseller of The New Custom pieces in Sorocaba. Seeing our pieces represented by those who share the same values is exactly the kind of partnership we believe in.
Thank you, Sorocaba!
To everyone who joined us at Lucky Day: thank you so much. To those who missed out: stay tuned for upcoming events. The New Custom doesn't stop — and neither does the partnership with @theblockstore.
Find our pieces at @theblockstore in Sorocaba or right here on the website. 🖤
The New Custom — Underground Brand since forever.
